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“To be an explorer means

choosing curiosity over fear,

ultimately igniting

creative thoughts

and the mystery of inspiration.”

— Elizabeth Gilbert



Established in 2017 by co-founders Ashley Cimone and Moya Annece, ASHYA (pronounced “agh-shya”) is a New York–based design label featuring unisex travel accessories. ASHYA is dedicated to creating well-crafted purposeful designs that unify luxury and utilitarian principles.

ASHYA exists as a vehicle to diversify cultural perspectives through its broadly researched narratives and designs. The line documents and shares cultural stories, and designs multifunctional accessories to help the modern day explorer move more thoughtfully and fluidly throughout the world. Each collection emerges as an “ode to exploration”, a motto that speaks to the process of understanding a diverse array of cultural narratives.

The design label is a recent award recipient for the 2018-2019 Council of Fashion Designers of America, Inc. (CFDA) and Accessories Council Elaine Gold Launch Pad Fellowship.



ASHYA bags are manufactured and assembled with care in New York City. The hardware is custom and produced by a small metalsmith company in the garment district of New York. We visit our manufacturing studios often and are very much involved and hands-on in the process of development. We prioritize fair treatment of workers and aim to minimize wastage throughout the production process. It is imperative that we introduce thoughtful and ethical practices into our business model at the onset of the development, so that we can more seamlessly execute these practices as we grow.

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